或许 这是创业的最好时代
To start a business, it may be the best of times
疫情改变了人们的消费习惯
The COVID-19 has changed consumption habits
线上市场的发展
Online market develops
新行业的诞生
New industries are given birth
每个个体都被赋予了快速崛起的机会
Everyone has opportunities to rapidly rise
或许 这也是文创最好的时代
To innovate and create, it may be the best of times
在携手构建人类命运共同体的过程中
When building a community of shared future for mankind
各国的文化开始紧密相连
Different cultures began to go hand in hand
文化消费正成为推动全球经济增长的重要动力
Cultural consumption is becoming an important driving force
更重要的是
这是属于你的最好的时代
For you, it is the best of times.
无论你是商业高手或是创业小白
Commercial ace or novice
无论是拥有一个不错的创业点子
还是背靠一个优秀的创业团队
Only idea in mind or excellent team in hand
无论是想得到业内大咖的专业指导
还是想与全球优秀青年、创业者交流切磋
Want professional guidance or communication with peers
我们通通欢迎！
现在 机会来了！
Here is a perfect chance!
第六届“汇创青春”国际赛商业类分赛暨首届“文创・无界”全球青年文创创业大赛
今日正式开启！
The 6th ‘Think Youth’ International Competition of Business Division and The 1st 'Infinity' Global Youth Cultural, Creative & Entrepreneurship Competition is officially launched today!
一、大赛介绍Competition Introduction第六届“汇创青春”国际赛商业类分赛暨首届“文创・无界”全球青年文创创业大赛，依托于中共上海市教育卫生工作委员会、上海市教育委员会主办的第六届“汇创青春”上海大学生文化好创意作品展示活动。
本次创业大赛以“文创・无界”为主旨，旨在激励全球学生团体、优秀创业青年将优质文化内容与不同行业的相结合，通过创新、好创意激发行业潜力，探索能够产生更大经济效益和社会效益的商业模式。大赛致力于为优秀的创业项目提供展示平台和进一步孵化的机会，并为热爱文创产业的学生提供一个跨界融合的交流平台和学习机会。
With the theme of "Infinity", this Entrepreneurship Competition aims to encourage global student and outstanding youth entrepreneurs to combine high-quality cultural content with different industries, stimulate industry potential through innovation and creativity, and explore business models that can produce great economic and social benefits. The competition is dedicated to providing a display platform and further incubation opportunities for outstanding entrepreneurial projects, and providing learning opportunities for students who love cultural and creative industries.
二、参赛资格Qualification本次大赛向18-36周岁的全球青年学生开放报名，不限国籍、年级和专业。参赛者可以个人或团体的名义参加，其中项目团队人数不超过5人，团队负责人需要将团队所有成员的信息填写入报名表中。参赛者须为该项目的第一创始人，或受其委托参赛且为项目核心团队成员。
我们鼓励更多不同专业、具备多元学科背景的同学积极参与，一起突破学科壁垒，将“文创・无界”的内涵拓展到更多的实际应用中。
This competition is open to global young students aged 18-36, regardless of nationality, grade or major. Participants can participate in the name of individuals or groups, with no more than 5 members per team. Team leaders shall fill in the information of all team members in the application form. Participants must be the first founder of the project, or be entrusted to participate in the competition and be core members of the project.
We encourage students with multi-disciplinary backgrounds to actively participate, and to break through the disciplinary barriers together.
三、作品要求Project Requirements(一)
创业项目定位 Project Orientation一方面，选手们可以借助文创赋能其他产业，比如“文创+旅游”、“文创+乡村振兴”、“文创+教育”等。另一方面，选手们也可以着眼于当前文创产业与新模式、新科技的融合，解决当下或未来文创产业的痛点，释放其潜力，进一步挖掘商业价值。
On the one hand, participants can promote other industries such as tourism, rural revitalization, education and so on by the combination with the cultural and creative industry.
On the other hand, participants can also focus on the innovative model and the use of advanced technology in cultural and creative industry. Participants can try satisfying the current or futural needs of the cultural and creative industry by using these methods and explore their commercial value.
（二）
创业项目要求 Project Requirements1、
原创性 ：参赛项目为原创性创新项目，不存在知识产权争议，不会侵犯第三方的知识产权、所有权、使用权和处置权，产生的法律责任由参赛者自行负责。
2、
落地性 ：参赛作品需要具有较强的实践性、可落地性，具有一定的投资价值。
3、
前瞻性 ：参赛作品能使用新技术，项目应用符合市场前景和国家政策规划。
4、
创新性 ：参赛作品能运用创新性的方法去解决实际问题。
1、Originality: The project should be an original project without any intellectual property disputes. It will not infringe others' intellectual property rights, ownership, use right and disposal right. The legal liability arising from it shall be borne by the participants themselves.
2、Feasibility: The project needs to have strong practicality, feasibility and certain investment value.
3、Perspicacity: The project should use new technology. It is in line with market prospects and national policy planning.
4、Innovativeness: The project uses innovative methods to solve practical problems.
（三）
创业项目计划书提交要求01
所有参赛选手/团队需提交
一份PDF格式的PPT （页数不限），
内容为创业项目的原创商业计划书 。PPT中呈现的商业计划书需包括但不限于以下几部分内容（仅供参考）：
（1）
项目背景 ：简述现存市场痛点，分析该项目的必要性和应用价值。
（2）
市场分析 ：可以从市场现状、竞品分析和用户调研等方面进行市场分析。
（3）
项目介绍 ：进行项目概述，可包括项目核心竞争力、能提供的用户价值以及项目所处的阶段和未来规划。
（4）
商业模式 ：介绍项目如何创造价值，以及价值如何变现，以形成可持续的商业闭环。
（5）
财务分析 ：主要包括项目的收入预测、成本预测、利润预测、现金流量的分析。
（6）
组织架构 ：介绍核心团队成员的背景履历和分工情况，突出团队的专业性和执行力。
Individual participants / teams are required to submit a PPT (unlimited pages) in PDF form to show the business plan. The business plan presented in PPT should include but not limited to the following parts (for reference only)
(1) Background: briefly describe the existing market pain points, analyze the necessity and application value of the project.
(2) Market analysis: analyzing market from the aspects of market status, competitive product analysis and user research.
(3) Project Introduction: briefly introduce the core competitiveness of the project, the user value, the stage of the project and the future planning.
(4) Business Model: introduce how the project creates value and how the value can be realized to form a sustainable business closed loop.
(5) Financial analysis: show income forecast, cost forecast, profit forecast and cash flow analysis.
(6) Organizational structure: introduce the background, resume and division of labor of the core team members, and highlight the professionalism and execution of the team.
02
所有参赛选手/团队需提交
一个2分钟的视频 ，内容
包括对团队的简短介绍以及对团队创业项目的精准描述 。
All the participants are required to submit a video of 2 minutes, which contains a brief introduction of team members and a precise description of the project.
03
参赛作品请列入文件夹后，以压缩包的形式发送，
邮件以及压缩包统一命名为“项目名字+选手姓名/团队名字+学校” 。
Please pack your files in a folder and send them in a compressed package. The mail and compressed package should be named as "Project Name+Team Name+School". [!--empirenews.page--]
04
点击左下角阅读原文（https://pan.baidu.com/s/1M9Ra2TEGOv3yx9iGixzDoQ ），输入密码ypen，获取大赛报名表 ， 即日起至
2021年6月14日23:59 ，请将电子版报名表和作品压缩包发送至邮箱
infinity_lifegeek@163.com 。
Click on the left corner （https://pan.baidu.com/s/1M9Ra2TEGOv3yx9iGixzDoQ ）to read the original text and enter the password “ypen” to get the application form. Your application should be submitted to
infinity_lifegeek@163.com before 23:59, 6/14/2021 .
四、你将 收获Rewards本次大赛将评选出
冠军队伍一支，亚军队伍两支，季军队伍三支 。其中，冠军队伍可获得
5000元的现金奖励 ，亚军队伍可获得
2500元现金奖励 ，季军队伍可获得
1500元现金奖励 ！同时，
每支获奖队伍的成员均会获得赛事组委会颁发的荣誉证书 。
除了现金奖励之外，优秀创业项目还有机会获得
紫竹高新区创业中心提供的优质项目入孵、免费工位、投资机构对接以及创业导师辅导等服务 -。
One champion, two first runners-up and three second runners-up will be selected in this competition. The committee will offer a 5000-yuan cash reward for the champion, a 2500-yuan cash reward for the first runner-up and a 1500-yuan cash reward for the second runner-up. Moreover, each member of the winning team will receive an honorary certificate.
In addition to cash rewards, excellent projects will be well incubated by Shanghai ZIZHU VENTURE CAPITAL CO., LTD . Their teams can enjoy free offices and be introduced to investors.
五、大赛亮点Highlights of the Competition本次大赛采取
“学练相辅，边学边练” 的方式，零基础的创业小白也能迅速上手。
赛程期间，主办方将开展
“文创・无界”创业讲座 ，邀请文创领域的
知名学者、业界专家 针对不同主旨展开深度讲解，帮助参赛选手深化对文创行业的认识、理解，为项目的后续完善打下基础。对讲座感兴趣的同学可
扫描文末二维码，进入交流群 ，第一时间获取讲座通知。
入围决赛之后，我们将会邀请数位
经验丰富的创业导师 ，开展
“文创・无界”创业训练营 ，对入围决赛的团队进行线上针对性指导，协助优化创业项目，带领选手走好大赛的最后一公里。
This competition adopts the way of "learn by practice, practice while learn ", and novices can also start their projects quickly.
During the competition, a themed lecture, given by well-known scholars and experts in the cultural and creative industry, will be held to help competitors have a better understanding of the industry and better plan their projects. It will discuss several topics in a thought-provoking way. Students interested in the lecture can scan the QR code at the end of the text and join the WeChat group to get the latest lecture information. For those finalists, an online training camp will be held for them, in which several experienced entrepreneurs will help them better plan and carry out their projects.
六、赛程安排Schedule本次大赛赛程安排如下：2021.04.18
| 项目初赛征集开启
|
赛程期间
| “文创・无界”创业讲座
|
2021.06.14
| 初赛项目征集截止
|
2021.06.28
| 决赛入围名单公布
|
2021.07.03-2021.07.04
| “文创・无界”创业训练营
|
2021.07.11
| 线下决赛
|
The schedule is as following：2021.04.18
| BP Submission Open
|
2021.06.14
| BP Submission Closed
|
2021.06.28
| Finalist Shortlist Announced
|
2021.07.03-2021.07.04
| Business Skill Training Camp
|
2021.07.11
| Finalist
|
本次大赛的全部赛事信息、讲座及训练营内容将通过公众号“上海交大文创学院ICCI”公布，感兴趣的同学们可密切关注。
All the information related to this competition will be announced in ICCI's official WeChat account, please keep following if you are interested in.
本次大赛提供实时群内答疑，想要了解更多大赛信息，或与其他参赛选手们进行交流，可
扫描下方二维码添加小助手微信，备注“学校+年级+姓名”（如：上海交大-研一-张三） ，即可快速入群！
This competition provides real-time WeChat group Q&A. If you want to know more about the competition or communicate with other contestants, please scan the QR code below to add the assistant, and note "School+Grade+Name" (e.g., Shanghai Jiao Tong University--first year of postgraduate study--Zhang San), then you will be invited to the group soon! [!--empirenews.page--]
（本次大赛最终解释权归主办单位所有）
(The final explanation right of this competition is reserved by the host.)
主办单位 Host 中共上海市教育卫生工作委员会
Shanghai Municipal Commission of Education and Health, China
上海市教育委员会
Shanghai Municipal Education Commission
承办单位 Organizer 上海交通大学
Shanghai Jiao Tong University
上海交大-南加州大学文化好创意产业学院
USC-SJTU Institute of Cultural & Creative Industries
支持单位 Supporter 德必集团
Shanghai DOBE Cultural & Creative Industry Development Co., Ltd.
上海紫竹创业投资有限公司
Shanghai ZIZHU VENTURE CAPITAL CO., LTD.
撰稿：刘宇佳、陈伊彬、张锦涛、赵梦婕
翻译：王佳欣、王源路、苑盈莹
校对：丁忆、邓源
海报设计：宋炎睿
排版编辑：顾昕芸
责任编辑：李西贝
?来源： 上海交大文创学院ICCI -
