“华峰HUAFON”—2022材料应用创新设计大奖全球发布

“华峰HUAFON”—2022材料应用创新设计大奖全球发布

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更新时间：2021-03-07 17:55:33
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大赛简介



创造不是来自智力，而是来源于内在需要的游戏本能。创造性头脑与它所钟爱的对象玩耍。
——卡尔·荣格
The creation of something new is not accomplished by the intellect, but by the play instinct acting from inner necessity. The creative mind plays with the object it loves.  
—Carl Jung
IP





“华峰材料应用创新设计大奖”由华峰集团联合国际竞赛平台 Young Bird Plan 共同发起，旨在通过召集国内外设计师群体及爱好者参与，通过植入华峰集团品牌理念、DNA、产品特性等，聚合青年设计师的创新思维，获得具有前瞻性、多样化的产品应用设计作品，以设计推动研发并拓展更广泛的材料应用创新领域。设计作品体现华峰集团的核心价值观：共同目标、共同创业、共同利益、共同发展；品牌理念：创新、品质、绿色、共享。
Huafon Material Application Innovation Design Award” is initiated and hosted jointly by Huafon Group and the international competition platform, Young Bird Plan. It invites all the talented professional designers and passionate amateur artists worldwide. By collecting innovative ideas of young designers, forward thinking and diversified design works of products application, the competition aims at encouraging the product research and development to extend to a broader field of innovative materials application through creative designs. It also showcases Huafon Group’s brand concept, corporate identity and the characteristics of products. The design works shall present Huafon Group’s core value – united goal, business with general interest, benefit all, develop together, as well as its brand concept – innovation, quality, green and sharing.
—— 竞赛背景/Background——
 在制造业众多门类的垂直细分产品市场中，“隐形冠军”企业或者“专精特新”企业及“单项冠军”企业，拥有强劲的创新能力，韧性十足的发展动力，其专注在产业链的某个环节，聚焦核心主业不断研发、不断创新，承担了推动产业链、供应链、创新链持续发展的角色，为经济增长注入活力。
In manufacturing industry, there are many “hidden champion” companies or specialized new enterprises, which focus on specific new material as well as process technology in the production.  The innovation and ingenuity of these enterprises enabled the brand owners and designers to create unique and highly competitive new products in the market, which have continuously driven the innovation and growth in the value chain.  



整个德国境内分布着数量众多的“隐形冠军”，根据德国联邦外贸与投资署的数据，德国每100万人口拥有16家隐形冠军企业，这一比例为全球最高。
Numerous hidden champions are distributed throughout Germany. According to the data of Germany Trade & Invest (GTAI), there are 16 “hidden champions” in every 1 million people, which is the highest ratio in the world.
在新材料领域，材料的变革推动了设计的创新，好的材料让设计师创造出功能与美观兼具的产品，使其引领设计新趋势。材料的恰当挑选与巧妙运用，赋能了人们多样化的生活方式，营造了更多的美好和幸福感。尤其是天马行空的设计构思，需要有相应的材料支撑才能落地。
In the field of new materials, the reform of materials boosts the innovation in design. Good materials can help designers to create practical and aesthetic products and lead new design trends. A smart selection of materials in a matching application enables the public to enjoy a diversified lifestyle to seek for new wonder and happiness. It is very important to have the right new materials to support various novel designs. 



美国耐克依靠中底缓震科技系列气垫产品，保持了数十年的稳定增长。
Nike keeps a steady growth on its footwear products over the decades for leading edge based on the midsoles with cushioning technologies used in its products.



加拿大lululemon的增长秘诀是以材料创新推动产品创新，其新型面料解决了瑜伽服普遍存在舒适性差、排汗性差、不够贴身等问题。
Lululemon’s secret for growth is to develop products by innovative materials. Its new fabrics help solve the problems of poor performance for comfort, perspiration and fitting in typical yoga apparel.



美国福特汽车公司以开放创新的理念不断探索新材料应用。例如，石墨烯增强型聚氨酯PU泡沫用于北美车辆的顶衬、门板、地毯下，以降低汽车噪音，减轻汽车重量。
Ford Motor Company, based on the concept of open innovation, consistently explores the application of new materials. For example, the grapheme-enhanced polyurethane (PU) foam that lowers noise and weight in vehicles is widely used in head liners, door panels and under the carpet of Ford’s automobiles in North America.
创新，是华峰集团高速发展的强劲引擎。在过去三十年中，作为以化工新材料为主业的中国500强企业，华峰集团在新材料、新能源、节能环保等领域，加快创新，持续加强前瞻性基础性技术研究，不断引领化工行业向国际一流高品质新材料领域进军，提高资源利用效率，促进可持续发展。
Innovation is a powerful engine for Huafon Group’s development. Over the past 30 years, as a Top 500 Chinese enterprise with focus on chemical engineering new materials, Huafon Group has accelerated research and development of innovative products in the fields of new materials, new energy and energy saving environmental protection. With the forward thinking technologies and basic research, it consistently leads the chemical engineering industry and expands into world class good quality field of new materials by highly effective use of resources and sustainable development.





华峰集团致力于合作伙伴的成功创新，以相同的价值观彼此成就产业链客户。华峰集团拥有聚氨酯原液、聚氨酯树脂、氨纶长丝、超纤材料、尼龙66、TPU、己二酸、环己酮、聚酯多元醇、铝箔材料等产品。产品体现了品质化、差异化、轻量化、环保型等特色。围绕“用新创享生活”，如何在设计中创新应用材料，是华峰集团在本次竞赛中着力探讨的课题。
Huafon Group, based on the same values as the clients of the industry chain, strives for helping the successful innovation of its partners. Huafon Group specializes in quality, differentiated, lightweight and green products that include PU system, PU resin, Spandex, Microfiber, TPU, Nylon 66 chips, Adipic acid, Cyclohexanone, Polyester polyol, Aluminum foil materials, etc. The question is how to innovatively apply materials to the design? Building upon the motto “New Materials New Life”, Huafon Group strives to provide the best solution.



华峰材料展示/Huafon’s Materials Display
本次竞赛由华峰集团联合国际竞赛平台 Young Bird Plan 共同发布。竞赛分为三个类别：鞋类、服装类、综合类，以“用新创享生活”为主题，可结合华峰集团材料进行创作，设计产品需符合华峰文化、价值观及其产品的特质。竞赛鼓励设计师通过对材料和工艺的深刻理解，与设计相结合，做出有特色的原创设计作品。
Hosted jointly by Huafon Group and the international competition platform, Young Bird Plan, the competition includes three categories: Footwear, Apparel and Comprehensive. With the theme of “New Materials New Life”, the design can be created in combination with Huafon Group’s materials and presents Huafon’s culture, value and the characteristics of products. The talented designers are encouraged to combine the deep understanding of material and process with the design and to submit unique and original design works.



华峰材料应用/Huafon’s Materials Application
本次竞赛旨在通过召集国内外设计师群体及爱好者参与，通过植入品牌理念、DNA、产品特性等，聚合青年设计师的创新思维，获得具有前瞻性、多样化的产品应用设计作品，以设计推动研发并拓展更广泛的材料应用创新领域。
This competition aims at calling for the participation of talented designers and passionate amateurs domestically and worldwide. With the goal of collecting innovative ideas of young designers as well as forward thinking and diversified design works of products application, the competition aims at encouraging the research and development and extending a wider field for innovative materials application through the design. It also showcases Huafon Group’s brand concept, DNA and the characteristics of products.



华峰材料应用/Huafon’s Materials Application
—— 评委阵容Panel of Judges——







—— 设计需求Design Requirements——
1.本次竞赛分为三个类别：鞋类、服装类、综合类。其中，综合类包括但不限于个护、电器、穿戴设备、家居、玩具、箱包、交通、医疗、包装等。
2.设计一个/多个类别的单品或者一套产品组合，可跨类别设计。
3.材料不限，设计可结合华峰产品，考虑符合华峰产品的特质。
4.参赛者必须确保设计作品为原创作品，且在竞赛期间确保参赛者本人拥有版权。已参加其他工业设计竞赛获奖的作品不可参赛。
5. 设计可落地、可打样展示。
1. Entries must belong to one of the following categories: Footwear, Apparel and Comprehensive. The Comprehensive category includes but not limit to personal care, household appliances, smart wearable, home decoration, toys, luggage and bags, transport, medical, packaging, etc.
2. A single product or portfolio that belongs to either one category or several categories is allowed. A cross-category design is allowed.
3. There is no limitation on product materials. It can combine the design with Huafon’s products and present the characteristics of Huafon’s materials.
4. Entrants must ensure that your submission is original and you own the copyright during the competition. The submission of a design work awarded by other industrial competitions is prohibited.
5. The functionality and feasibility for production of the design shall be taken into account. The prototype can be produced.
—— 考核标准/Evaluation Criteria ——
1.符合华峰品牌文化和价值观。
- 企业愿景：成为国际一流的新材料合作伙伴。
- 企业使命：用新创享生活。
- 核心价值观：共同目标、共同创业、共同利益、共同发展。
- 品牌理念：创新、品质、绿色、共享。
2.创新应用材料，可结合华峰产品，充分展现华峰材料的特质。
3.考虑实用和美观，合理配色。符合材料应用市场需求。符合现代时尚生活方式。
4.考虑材料与工艺成本，设计作品本身具有可制造性，3强获奖作品将获得打样和线下展示机会。
5.考虑健康环保、可持续性要求。
1. It shall comply with Huafon’s brand culture and value.
- Vision: Become a leading global partner of new materials
- Mission: New materials, new life
- Core value: Common goal, Common business, Common benefit, Common development
- Brand concept: Innovation, quality, green and sharing
2. Innovative application of materials. It can combine the design with Huafon’s products and fully presents the characteristics of Huafon’s materials.
3. Practical, aesthetic and reasonable color matching. It shall meet the needs of the material application markets. It shall reveal a modern lifestyle and a contemporary fashion.
4. The design shall take the materials and process cost into consideration, and it should be capable of manufacturing. Top 3 is given the chance of prototype for work and exhibition offline.
5. Health, environmental protection and sustainability must be taken into consideration.
 —— 竞赛资料包/Competition Documents ——
1.华峰集团宣传片
2.华峰集团画册
3.华峰材料产品信息
1. Huafon Group Corporate Video
2. Huafon Group Brochure
3. Huafon’s Materials Products Information
—— 设计案例/Design Cases ——
 日本Asics跑鞋Metaride AMU by 隈研吾
Asics Running Shoes Metaride AMU by Kengo Kuma
Metaride AMU是建筑师隈研吾与日本跑鞋运动品牌Asics（亚瑟士）的联名款。设计围绕“降低动能资源”的环保理念，旨在以一种轻盈绿色的方式享受跑步。将日式传统竹制工艺yatara融入鞋面设计，将当下流行的袜套鞋与纳米纤维素制成的线条组合，栓口式绑带，鞋面巧妙地形成了品牌特色标志。鞋底分为两部分，黄褐色木制中底采用环保复合木材材料制作，搭配白色大底；鞋跟部分为减震胶质材料搭配欧斯莱泡棉与软木内底，确保专业运动鞋的缓冲能力。
The architect Kengo Kuma has collaborated with running shoes brand Asics to create a new Metaride AMU silhouette. With focus on the environmental protection concept “reducing energy consumption”, the design aims to provide a light and green running experience. Employing a traditional Japanese bamboo crafting technique called "yatara", the synthetic strips serve to hold the foot in place, and also form the Asics stripe graphic on the side. The underlying performance knit gives a sock-like feel, and a toggle lacing system secures things further. The dramatic all-white upper sits atop a tan midsole made from eco-friendly Flytefoam cellulose nanofiber, while a white outsole with gel insert at the heel provides traction and bounce.





Alo Yoga瑜伽裤
Alo Yoga Leggings
Alo Yoga（阿洛）瑜伽裤穿着贴身舒适，外观精美，具有抗微生物和超强吸湿排汗功能。Alo Yoga利用拼接、褶皱、印花等设计修饰腿部、臀部曲线，不仅美观，同时从视觉上拉长了腿的长度。经典款瑜伽裤的微压缩布料具有包覆支撑功能，采用四向延展高性能布料，快干且吸湿排汗，高腰设计完整包覆，拉长腿型。网纱瑜伽裤是一款热销单品，设计利用视觉修饰了肉肉的膝盖，若隐若现中为沉闷的纯色瑜伽裤增添了一抹性感。破洞瑜伽裤具有高街范，被欧美女星广泛用于街拍。
Alo Yoga leggings sculpt, lift, contour and smooth, with technically-advanced fabrics and stylish designs. It has 4-way stretch that moves with you, moisture-wicking technology that pulls sweat away from the body and antimicrobial properties that keep odor in check and bacteria at bay. The High-Waist Airbrush Legging has an on-trend rise and all the best assets of the classic version, like no side seams and a yogi-tested fit that lifts and sculpts. It is moisture-wicking and odar resistant. The Yoga Coast Legging is a best seller. It offers secure coverage with stirrup foot detail, smooth seams and contemporary mesh blocking at side of leg and knee area. It infuses a sort of sexy style into the pure color leggings. The Ripped Legging is loved by celebrities for the high street style. It is widely used by celebrity fans from Europe and America for making a street-style look pop.





Fendi的Peekaboo手袋by Zaha Hadid
Fendi Peekaboo Handbag by Zaha Hadid
Fendi的Peekaboo手袋由建筑师Zaha Hadid（扎哈·哈迪德）为品牌庆祝在伦敦邦德街新店开业设计。用层叠的油黑色皮革将 Peekaboo 手袋包裹起来，从侧面看起来就像是一本书，里面的包体用黑色马毛制成。此次手袋设计源于 Fendi的The Peekaboo Project慈善包袋项目。除了扎哈，品牌还邀请了 Adele、Gwyneth Paltrow、Cara Delevingne、Georgia-May Jagger 以及记者 Kate Adie 等十位杰出女性参与设计。这十款包袋通过慈善拍卖，所获款项全部捐给英国慈善机构 Kids Company 。
Architect Zaha Hadid has designed a leather bag for Fendi, part of a collection of creations by famous UK-based women to be auctioned for British children's charity Kids Company. Zaha Hadid’s version of the Fendi Peekaboo bag features overlapping layers of black leather. The layers wrap around the base of the bag and fold up to cover the two larger sides. The sheets are staggered to look like "pages of a book". The inside is lined with petrol-coloured leather, and black horse hair is used for the sides. Hadid's design is one of 10 iterations of the Peekaboo bag in the collection, created to coincide with the opening of Fendi's New Bond Street store in London. Other designs were created by artist Tracey Emin, actresses Gwyneth Paltrow and Naomie Harris, models Cara Delevingne, Jerry Hall and her daughter Georgia-May Jagger, fashion illustrator Tanya Ling, singer Adele and journalist Kate Adie.









Under Armour 运动口罩
Under Armour Sports Masks
Under Armour（安德玛）男女同款运动口罩，是一款可重复使用的防水性能面罩，旨在实现最大透气性，并具有三层模型，专为运动员设计，但不能防御病毒，主要用于运动场景。口罩的三层结构有助于保持其形状，可远离运动员的脸，为运动员提供额外的呼吸空间。抗水外层表面采用光滑的间隔织物；内衬层和挂耳是专门的UA Iso-Chill面料；中间层是一层开孔聚氨酯泡沫，作用是通风透气，同时能挡住水汽和汗液。口罩的鼻夹可调节，使其贴合鼻子不易滑落。
The Under Armour Sports Mask is made with high-performance UA materials, designed to be worn all day & when playing sports. It has a 3 layer system of spacer fabric, open-cell foam and UA Iso-Chill. Structured design sits up off the face & lips for added comfort & breathability. Water-resistant outer shell features smooth, breathable spacer fabric. Anti-microbial treatment on the inside layer to help keep mask fresh. Polyurethane open-cell foam lets air through but makes it hard for moisture & sweat to pass. UA Iso-Chill fabric on interior lining & ear loops feels cool to the touch for as long as you wear it. Fabric is soft & smooth for next to face comfort & moves moisture from your mouth to the insert layer. The soft, adjustable nose bridge is to secure it across the face.





Cork家具系列by Tom Dixon
Cork Furniture Collection by Tom Dixon
Cork家具系列是一个包括桌子、椅子、置物架的系统，由Tom Dixon品牌创意总监及宜家设计师Tom Dixon设计，为斯堪的纳维亚美学风格，采用环保的软木和聚氨酯树脂以93:7的比例作为材料，烧焦的家具具有深棕色色彩，圆润的轮廓设计突显了材料的光泽，对亲子家庭十分友好。有趣的是，当密度达到一个标准后，软木桌子在硬度上不比实木逊色，且肌理和质感比混凝土或玻璃更具温暖及柔和感，这一耐用、吸音、防火、防水的弹性材质更受酒店和餐厅的设计所青睐。
The Cork collection, designed by Tom Dixon, the creative director of Tom Dixon brand and the designer of IKEA, features a shelf, stool and three tables, with chubby, rounded silhouettes that designed to let the material shine. The material was mixed with a small amount of polyurethane resin to bind it at a ratio of 93 percent cork to seven percent resin. The material is charred, and the family-friendly furniture pieces are brown and steer clear of an overly Scandinavian aesthetic. It can be continually recycled, even with the resin. It is interesting that when the density meets a certain standard the cork table is the same hard as the wooden one, with warmer texture and softer quality than the concrete or glass. The material is sound absorbent, fireproof, water resistant and durable. It is popular for the design of hotels and restaurants.





Please Hold Up系列凳by Stefano Bassan 和Gianluca Sigismondi
Please Hold Up Chair by Stefano Bassan and Gianluca Sigismondi
这款系列凳的设计在结构和椅子中取得了很好的平衡，完全采用聚氨酯泡沫UP40作为材料，呈现出四边形的盒子形状。乍一看，你会以为是混凝土，然而它却非常的轻，十分有趣又很友好，将美学、形式、设计融为一体——柔软的几何图案、雕塑似的外观、耐久性。这款系列凳靠背高低不同，有的高，有的低，甚至有的没有靠背，更像是一个台凳，但均能作为凳子来使用。
Using a single material, polyurethane foam UP 40, the Please Hold Up Chair was created. It presented the correct proportions between a good structure and a chair. It comes in a boxy square shape and is very light. At first glance, it looks like it’s made of concrete, but it’s not. It appears to be fun and friendly. This furniture piece brings together aesthetics, form, and design. The uniqueness of the material allows the chair to show off soft geometries, a sculptural look, and durability. We see the Please Hold Up Chair in different styles and heights. There are chairs with a high backrest, while some have a low backrest. Others have nothing, so they appear to be more like stools. However, the chair can serve its purpose.





 Peugeot汽车内饰储物槽
Peugeot Car Accessories – Storage
Peugeot新款308汽车是3008SUV的迭代版，其创新的内饰储物槽为3D打印，采用热塑性聚氨酯弹性体（TPU）作为材料，具有橡胶一般的弹性和塑料一般的耐久性。这款定制的储物槽具有不同的功能，比如作为手机支架、太阳镜盒子、杯子支架等。设计的合作方还包括HP Inc.、Mäder、ERPRO、BASF。
An innovative storage has been created specifically for the new Peugeot 308, the updated version of 3008SUV. It is 3D printed using a brand new flexible polymer, Ultrasint thermoplastic polyurethane (TPU). It is a perfect material for impact absorbing parts that require high elasticity and for flexible mesh-like structures. This customized storage has varied functions, for example, a sunglasses holder, a can holder and a phone/cardholder. The design partners also include HP Inc., Mäder, ERPRO and BASF.





美的家用电器X巴斯夫
Midea X BASF
美的集团和巴斯夫共同探索巴斯夫先进材料和创新解决方案在美的电器上的应用。美的家用电器包括冰箱、空调、洗衣机、净水器、热水器等。巴斯夫创新解决方案包括：聚氨酯绝缘材料，将改善家用电器的能耗和预期寿命；FormaldpureTM过滤系统将有助于消除室内的甲醛污染，保持室内空气的清洁。这些家用电器均能满足终端消费者对于健康和生活质量的需求。
Midea Group collaborated with BASF to explore the application of advanced materials and innovative solutions in Midea’s household appliances. Midea’s electrical appliances portfolio includes refrigerators, air-conditioners, washing machines, water purifiers and water heaters, etc. BASF’s innovative solutions include polyurethane insulation materials that help improve the energy performance and life expectancy of household appliances, and Formaldpure™ filters that can reduce indoor formaldehyde pollution and keep indoor air healthy for homeowners. These household appliances can meet the needs of end users for leading the healthy and quality-filled lives.







—— 作品提交Entry Submission ——
1. 方案需整体呈现于不少于 3张 A2 纵向图纸上（上限5张），要求图纸清晰，标注可读（页边距10mm），包含：
-简短说明文字：不超过1200字，及详细标注材料工艺；
-报名编号：位于图纸右上角，字体Arial，字号20；
-图纸需包含立面图、轴测图、效果图、细部图、模型图或爆炸图等。
2. 提交格式统一为JPG，每张图纸大小不超过10M；
3. 参赛方案自行命名，命名尽量简洁，请按照“报名号-方案名称-01/02/03”格式命名文件；
4. 作品提交语言：中英双语或英语；
5. 所有图纸和文字说明在线提交；
6. 封面：作品需上传封面，封面为作品的主视觉，尺寸为1045*654，72dpi，2MB以内.
7. 所有图纸和文字说明中，请勿透露参赛者身份信息（如姓名、学校/机构名称等），如有违反，将取消参赛资格。
1. The design proposal should be presented on no less than 3 sheets of A2 vertical drawings (a maximum of 5), which should be clear and readable (with a margin of 10mm), including:
- Short description: No more than 1,200 words, with details about the materials and technical processes used;
- Registration number: Located on the upper right corner of the drawing and set in 20 point Arial font.
- Drawings should include elevation, axonometric, renderings, detail drawing, model drawing or exploded views.
2. Drawings can be submitted in JPG format (no larger than 10MB for each sheet).
3. The proposal’s title shall be as simple as possible. File name should be saved in the following format: Registration No. - Proposal Title – 01/02/03
4. The submitted proposal shall be in English or bilingual (English and Chinese).
5. All drawings and text are submitted online.
6. The cover, which is the key visual image of your design work, must be submitted online and uploaded as 1045×654 pixel, 72 dpi, less than 2MB.
7. All drawings and descriptive text must not disclose any of the Entrant’s identity information (such as Name, School Name/ Organization Name). Any violation of this policy will result in the Entrant’s disqualification.
作品提交示意
Work Submission Reference
草图/构造/细节/分析/模型/华峰产品应用标注
Sketches, Diagrams, structural analysis, structural details and models, notes on application of Huafon’s products 







作品截止提交时间：2022年07月25日23:59（GMT+8）
Deadline for entry submission: July 25, 2022 23:59 (GMT + 8)
所有内容最终以官网为准
All contents are subject to designverse official website
—— 参赛者要求/Eligibility ——
1.任何设计、艺术相关学科背景的从业人员、学生、爱好者均可免费参加，不限国籍和年龄。
2.参赛者可以是个人或者团队，团队参赛每组不超过5人。
3.每个参赛编号提交作品数不限。
4.团队所有成员均需预先在 designverse 设计宇宙官网注册，再由组长邀请完成组队，常见问题请关注官网 Q&A。
1. The Competition is open to professionals, students and amateurs with a background in design and art for free. There is no limit on nationality and age.
2. Entrants may participate as individuals or in groups. However, each group shall not exceed 5 persons.
3. There is no limit on the quantity of entries submitted by each registration number.
4. All team members must register on the designverse’s official website in advance, and then be invited by the team leader to complete the team formation. For frequently asked questions, please browse the Q&A section on the official website.
—— 时间表/Timeline ——
2022年05月13日    报名启动
2022年07月25日    报名截止
2022年07月25日    提交作品截止
2022年07月29日    入围名单公布
2022年08月02日    Top 30 公布及大众投票
2022年08月08日    Top 3公布
2022年08月25日    冠军公布&颁奖典礼暨论坛（暂定）
以上时间表仅供参考，具体时间以designverse官网发布为准。
2022.5.13      Call for entries 
2022.7.25      Registration deadline 
2022.7.25      Submission deadline 
2022.7.29      Release of shortlisted winners 
2022.08.02     Release of Top 30 & Public Voting
2022.08.08     Release of Top 3
2022.08.25       Release of the Champion & Award Ceremony Forum (TBC)
The timeline is just for reference only, the specific time is subject to designverse official website.
 —— 奖项设置/Awards ——
★鞋类★
金奖奖金（1名）：人民币30,000元（税前）；作品打样；获奖证书
银奖奖金（2名）：人民币15,000元（税前）；作品打样；获奖证书
铜奖奖金（3名）：人民币5,000元（税前）；作品打样；获奖证书
★ Footwear Category ★
Gold Award (1 winner): A prize of RMB 30,000 (pre-tax) + Prototype for Work + Certificate of Honour
Silver Award (2 winner): A prize of RMB 15,000 (pre-tax) + Prototype for Work + Certificate of Honour
Bronze Award (3 winner): A prize of RMB 5,000 (pre-tax) + Prototype for Work + Certificate of Honour
★服装类★
金奖奖金（1名）：人民币30,000元（税前）；作品打样；获奖证书
银奖奖金（2名）：人民币10,000元（税前）；作品打样；获奖证书
铜奖奖金（3名）：人民币5,000元（税前）；作品打样；获奖证书
 ★ Apparel Category ★
Gold Award (1 winner): A prize of RMB 30,000 (pre-tax) + Prototype for Work + Certificate of Honour
Silver Award (2 winner): A prize of RMB 10,000 (pre-tax) + Prototype for Work + Certificate of Honour
Bronze Award (3 winner): A prize of RMB 5,000 (pre-tax) + Prototype for Work + Certificate of Honour
★综合类★
金奖奖金（1名）：人民币30,000元（税前）；作品打样；获奖证书
银奖奖金（2名）：人民币10,000元（税前）；作品打样；获奖证书
铜奖奖金（3名）：人民币5,000元（税前）；作品打样；获奖证书
★ Comprehensive Category ★
Gold Award (1 winner): A prize of RMB 30,000 (pre-tax) + Prototype for Work + Certificate of Honour
Silver Award (2 winner): A prize of RMB 10,000 (pre-tax) + Prototype for Work + Certificate of Honour
Bronze Award (3 winner): A prize of RMB 5,000 (pre-tax) + Prototype for Work + Certificate of Honour
★TOP30（12名）：获奖证书。
★ 入围（数名）：入围证书。
Top 30 (12 winners): Certificate of Top 30 HonourShortlist: Honourable Shortlist Certificate
—— 报名方式/Registration ——
1.登录官网 www.designverse.com.cn 或【阅读原文】即可报名。
2.欢迎关注微信公众号：designverse设计宇宙; 官方微博：@YoungBirdPlan 获得竞赛最新资讯。
3.如有任何疑问，可以添加个人微信号：youngbirdplan 或进入官方网站进行咨询。
1.Please register by logging into our official website: www.designverse.com.cn or click 【阅读原文】on our Wechat account.
2.For the latest information about this Competition, please follow our official WeChat account: designverse设计宇宙 or our official Weibo account: @YoungBirdPlan;
3. You can directly contact the Competition team by adding YoungBirdPlan as one of your Wechat friends, or you can enter our official website to submit questions. We remain at your service here for any further questions you may have. 
—— 主办方/Organizers ——
华峰集团
华峰集团创立于1991年，总部位于中国浙江省温州市。集团现在国内6个省市及“一带一路”沿线多个国家建有产业基地与销售公司，下辖50余家全资或控股公司，拥有员工16000余名，是全球聚氨酯制品材料主要产销企业。产业涉足“聚氨酯、聚酰胺、铝箔材料、可降解塑料”四大先进制造和“智能家居、数字经济、LNG”三大战新产业以及物流、金融、贸易等服务领域。
华峰集团建有1个国家级企业技术中心、1个国家级博士后工作站、3个省级企业研究院；拥有3家上市公司（“华峰化学”、“华峰超纤”和“华峰铝业”），13家国家高新技术企业，6家公司被认定为“全国制造业单项冠军示范企业”“全国制造业单项冠军产品”，所有系列产品均为国家/行业标准的起草制定单位。华峰集团于2018年首次跻身“中国企业500强”，连续多年位列“中国大企业集团竞争力500强”“中国制造业企业500强”“中国民营企业500强”“中国石油和化学工业百强”“浙江省百强企业”。
华峰集团秉承“共同目标，共同创业，共同利益，共同发展”的核心理念，遵循“做强主业、适度多元、创新驱动、产融结合”的战略定位，坚持“技术、机制、管理、文化”四大创新，致力于产业产品向价值链高端发展，努力打造成为国际一流的新材料合作伙伴及有品牌影响力的大型企业集团。
Huafon Group, headquartered in Wenzhou, Zhejiang, China. As major PU products manufacturer and seller, we now have industrial centers and marketing companies in 6 domestic regions and participating countries of the BRI, over 50 wholly-owned or controlling companies, and employ 16,000 people. We carry out activities in advanced manufacturing fields of “polyurethane, polyamide, aluminum foil materials, degradable plastics”, emerging fields of “smart home, digital economy and LNG”, logistics, finance, trade and other areas.
We have a national enterprise technology center, a national postdoctoral workstation, 3 provincial enterprise research institutes, 3 listed companies (Huafon Chemical, Huafon Microfliber and Huafon Aluminum), and 13 national high-tech enterprises. 6 of our companies have been awarded titles of “National Individual Champion Demonstration Enterprise in Manufacturing” and “National Individual Champion Product in Manufacturing”, and producers of all series products have been serving as drafters of national and industrial standards. We were listed as a “Top Chinese 500” company for the first time in 2018 and we also have been ranked among “China 500 Most Competitive Large Enterprise Groups”, “Top 500 Chinese Manufacturers”, “Top 500 Chinese Private Enterprises”, “Top 100 Chinese Enterprises in Petrochemical Industry”, and "Top 100 Enterprises in Zhejiang” several years in a row.
We strive to move our products towards the high end of value chain and establish ourselves as a leading global partner of new materials and a large enterprise group with powerful brands by working with stakeholders on common goal, business, benefit and development, growing the core, diversifying business properly, and fusing industry with finance, and spurring innovation in terms of technology, mechanism, management and culture.
Young Bird Plan嫩鸟计划
由创始人葉春曦女士发起成立于2013年，是一家面向全球创意和设计人才的高品质竞赛平台。以目标建造、名师辅导、跨界评委为三大DNA，并迅速地在全球城市设计、建筑设计、景观设计、室内设计、产品设计、标识设计、时尚设计等各大设计领域内获得了高度关注。
不断对接政界、商界、学界的多角度需求，积极缝合设计师、制造商、开发商、城市运营商、使用者之间的断层，致力于设计和创新，让世界各地的创意人才参与到创造过程中，有机会参与和推动大量关注于城市空间与生活美学的竞赛设计项目与产品的完美实现，为中国的城市化发展和各品牌的产品迭代提供高质量的解决方案并做出贡献，致力于为青年设计力量的崛起创造一切可能，在业界拥有无可替代的影响力。
Founded in 2013 by Isa Ye, Young Bird Plan, is an international competition platform for global design talents. With three key elements – fabrication, mentor guidance and an interdisciplinary jury – it is fast becoming a leading voice in global design fields like urban design, architecture design, landscape design, interior design, product design, logo design and fashion design. In the past five years, it has attracted participants from 1,045 top design institutions and 4,257 top design agencies domestically and worldwide, covering 310 cities in 75 countries.
The platform constantly connects and meets various demands from political, business, and academic circles and actively fills supply and demand gaps among designers, manufacturers, developers, urban operators and users. We are committed to design and innovation, and offering opportunities for creative minds around the world to participate in the creation process, so as to propel the implementation of design projects and products focusing on urban spaces and life aesthetics. Young Bird Plan is devoted to pushing urban development and offering high-quality solutions to product updates. As one of the most influential design competition platforms around the world, and based on approximately 30 competitions held in the past 9 years, we make every effort to create opportunities for young designers. 
——版权声明Copyright Disclaimer——
依照国家有关法律法规，凡主动参与本次征集活动的所有参赛者，均视为已经对所提交的作品版权归属作如下不可撤销声明：
■ 原创声明：参与作品必须是参赛者个人/团队原创作品，不能侵犯任何第三方个人和单位的任何专利权、著作权、商标权及其他合法知识产权。一旦查实非原创作品，主办单位有权立即取消其参与、入围与资助资格，收回资助资金物资及保留追究法律责任的权利，如主办单位因此被起诉或产生其他损失的，主办单位有权要求该参赛者进行全额赔偿，主办单位已先行赔付的，有权向参赛者追偿所有直接损失及间接损失(包括且不限于律师费、诉讼费、保全费、鉴定费、公证费等)。
■ 同意声明：本次大赛采用线上评选的方式，参赛者上传作品即表示同意授权主办单位为举办大赛目的向所有人署名或隐名的形式展示作品，同意大赛确定的评选方式。参赛者提交作品之前，已仔细阅读所有条款，充分理解并表示同意，本次大赛的评委会对所有获奖作品的评选结果拥有最终裁定权。
秉承公平、公正、公开的原则，竞赛工作组将邀请专业领域人士组成评审团，对竞赛进行方案评选工作。如有作品纠纷问题可联系竞赛工作组进行举报，并提供相应的证据作为佐证(如抄袭作品的相关文件)，一经查实将取消参赛或获奖资格。
参赛者在任何情况下都不得联系或尝试联系评审团成员，如经发现，将取消参赛资格。
参赛者提交作品，即表示参赛者同意竞赛组织方有权以独占的方式优先有偿获得作品知识产权的权力。
在竞赛结果发布之前，参赛者须对其设计作品保密。直到华峰HUAFON—2022材料应用创新设计大奖获奖者正式公布。如有违反，将取消参赛资格。
其他更具体的官方规则将发布在 designverse 竞赛规则中请仔细阅读。
In accordance with applicable laws and regulations, by participating in this competition, each Entrant irrevocably agrees to abide by the below statements about the copyrights for all submissions.
■ Statement of Originality
All submissions must be original, and each Entrant shall ensure that his/her entry does not infringe any third party’s rights, including patents, copyrights, trademarks, and so on. Otherwise, the Entrant will be disqualified from the competition, and the organizer will withdraw all the sponsorship money and materials and reserve the right to investigate and affix legal liability of infringement. All damages and losses arising therefrom shall be borne by the Entrant; and all the direct and indirect damages (including but not limited to attorney fees, legal fees, costs of preservation, appraisal costs, notarial fees, and so on) suffered by the organizer shall be compensated by the Entrant.
■ Statement of Consent
By submitting an entry, each Entrant agrees to authorize the organizer to publicly display the work in the form of credited or hidden names to everyone for the purpose of holding the competition, and accepts the online selection process. And before uploading a submission, each Entrant must confirm that he/she has read and fully understands all of the clauses, and accepts them. The judging panel reserves the right to make a final decision on entry assessment and award list.
According to the principles of fairness, impartiality and openness, the Competition Commission will invite professionals of each field to form the Jury and work on the appraisal of entry. If there is any dispute on entry, please contact and report to the Competition Commission with corresponding proof (such as related files of the plagiarized work). If the plagiarism is verified and confirmed after investigation, it means automatic disqualification either on participating in the Competition or on winning an award.
*In any circumstance, the Entrant shall not contact or try to contact any member of the Jury. Any form of violation against this rule means automatic disqualification.
The submission of work by the Entrant refers to the Entrant agree the organizer of the Competition to have the sole right of priority on obtaining the intellectual property of the entry work based on purchasing.
Before the final release of the Competition’s result, the confidentiality of the entry work shall be protected by the Entrant till the Champion of HUAFON-2022 Material Application Innovation Design Award is formally announced. Any form of violation against this rule means automatic disqualification.[!--empirenews.page--]
The detailed Official Rules of this Competition will be published on the designverse website. Please read them carefully.
注：文中相关项目照片由华峰集团提供，部分源自网络

https://mp.weixin.qq.com/s/afQTISJmKti_bNtQJ3xk-Q






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创造不是来自智力，而是来源于内在需要的游戏本能。创造性头脑与它所钟爱的对象玩耍。
——卡尔·荣格
The creation of something new is not accomplished by the intellect, but by the play instinct acting from inner necessity. The creative mind plays with the object it loves.  
—Carl Jung
IP





“华峰材料应用创新设计大奖”由华峰集团联合国际竞赛平台 Young Bird Plan 共同发起，旨在通过召集国内外设计师群体及爱好者参与，通过植入华峰集团品牌理念、DNA、产品特性等，聚合青年设计师的创新思维，获得具有前瞻性、多样化的产品应用设计作品，以设计推动研发并拓展更广泛的材料应用创新领域。设计作品体现华峰集团的核心价值观：共同目标、共同创业、共同利益、共同发展；品牌理念：创新、品质、绿色、共享。
Huafon Material Application Innovation Design Award” is initiated and hosted jointly by Huafon Group and the international competition platform, Young Bird Plan. It invites all the talented professional designers and passionate amateur artists worldwide. By collecting innovative ideas of young designers, forward thinking and diversified design works of products application, the competition aims at encouraging the product research and development to extend to a broader field of innovative materials application through creative designs. It also showcases Huafon Group’s brand concept, corporate identity and the characteristics of products. The design works shall present Huafon Group’s core value – united goal, business with general interest, benefit all, develop together, as well as its brand concept – innovation, quality, green and sharing.
—— 竞赛背景/Background——
 在制造业众多门类的垂直细分产品市场中，“隐形冠军”企业或者“专精特新”企业及“单项冠军”企业，拥有强劲的创新能力，韧性十足的发展动力，其专注在产业链的某个环节，聚焦核心主业不断研发、不断创新，承担了推动产业链、供应链、创新链持续发展的角色，为经济增长注入活力。
In manufacturing industry, there are many “hidden champion” companies or specialized new enterprises, which focus on specific new material as well as process technology in the production.  The innovation and ingenuity of these enterprises enabled the brand owners and designers to create unique and highly competitive new products in the market, which have continuously driven the innovation and growth in the value chain.  



整个德国境内分布着数量众多的“隐形冠军”，根据德国联邦外贸与投资署的数据，德国每100万人口拥有16家隐形冠军企业，这一比例为全球最高。
Numerous hidden champions are distributed throughout Germany. According to the data of Germany Trade & Invest (GTAI), there are 16 “hidden champions” in every 1 million people, which is the highest ratio in the world.
在新材料领域，材料的变革推动了设计的创新，好的材料让设计师创造出功能与美观兼具的产品，使其引领设计新趋势。材料的恰当挑选与巧妙运用，赋能了人们多样化的生活方式，营造了更多的美好和幸福感。尤其是天马行空的设计构思，需要有相应的材料支撑才能落地。
In the field of new materials, the reform of materials boosts the innovation in design. Good materials can help designers to create practical and aesthetic products and lead new design trends. A smart selection of materials in a matching application enables the public to enjoy a diversified lifestyle to seek for new wonder and happiness. It is very important to have the right new materials to support various novel designs. 



美国耐克依靠中底缓震科技系列气垫产品，保持了数十年的稳定增长。
Nike keeps a steady growth on its footwear products over the decades for leading edge based on the midsoles with cushioning technologies used in its products.



加拿大lululemon的增长秘诀是以材料创新推动产品创新，其新型面料解决了瑜伽服普遍存在舒适性差、排汗性差、不够贴身等问题。
Lululemon’s secret for growth is to develop products by innovative materials. Its new fabrics help solve the problems of poor performance for comfort, perspiration and fitting in typical yoga apparel.



美国福特汽车公司以开放创新的理念不断探索新材料应用。例如，石墨烯增强型聚氨酯PU泡沫用于北美车辆的顶衬、门板、地毯下，以降低汽车噪音，减轻汽车重量。
Ford Motor Company, based on the concept of open innovation, consistently explores the application of new materials. For example, the grapheme-enhanced polyurethane (PU) foam that lowers noise and weight in vehicles is widely used in head liners, door panels and under the carpet of Ford’s automobiles in North America.
创新，是华峰集团高速发展的强劲引擎。在过去三十年中，作为以化工新材料为主业的中国500强企业，华峰集团在新材料、新能源、节能环保等领域，加快创新，持续加强前瞻性基础性技术研究，不断引领化工行业向国际一流高品质新材料领域进军，提高资源利用效率，促进可持续发展。
Innovation is a powerful engine for Huafon Group’s development. Over the past 30 years, as a Top 500 Chinese enterprise with focus on chemical engineering new materials, Huafon Group has accelerated research and development of innovative products in the fields of new materials, new energy and energy saving environmental protection. With the forward thinking technologies and basic research, it consistently leads the chemical engineering industry and expands into world class good quality field of new materials by highly effective use of resources and sustainable development.





华峰集团致力于合作伙伴的成功创新，以相同的价值观彼此成就产业链客户。华峰集团拥有聚氨酯原液、聚氨酯树脂、氨纶长丝、超纤材料、尼龙66、TPU、己二酸、环己酮、聚酯多元醇、铝箔材料等产品。产品体现了品质化、差异化、轻量化、环保型等特色。围绕“用新创享生活”，如何在设计中创新应用材料，是华峰集团在本次竞赛中着力探讨的课题。
Huafon Group, based on the same values as the clients of the industry chain, strives for helping the successful innovation of its partners. Huafon Group specializes in quality, differentiated, lightweight and green products that include PU system, PU resin, Spandex, Microfiber, TPU, Nylon 66 chips, Adipic acid, Cyclohexanone, Polyester polyol, Aluminum foil materials, etc. The question is how to innovatively apply materials to the design? Building upon the motto “New Materials New Life”, Huafon Group strives to provide the best solution.



华峰材料展示/Huafon’s Materials Display
本次竞赛由华峰集团联合国际竞赛平台 Young Bird Plan 共同发布。竞赛分为三个类别：鞋类、服装类、综合类，以“用新创享生活”为主题，可结合华峰集团材料进行创作，设计产品需符合华峰文化、价值观及其产品的特质。竞赛鼓励设计师通过对材料和工艺的深刻理解，与设计相结合，做出有特色的原创设计作品。
Hosted jointly by Huafon Group and the international competition platform, Young Bird Plan, the competition includes three categories: Footwear, Apparel and Comprehensive. With the theme of “New Materials New Life”, the design can be created in combination with Huafon Group’s materials and presents Huafon’s culture, value and the characteristics of products. The talented designers are encouraged to combine the deep understanding of material and process with the design and to submit unique and original design works.



华峰材料应用/Huafon’s Materials Application
本次竞赛旨在通过召集国内外设计师群体及爱好者参与，通过植入品牌理念、DNA、产品特性等，聚合青年设计师的创新思维，获得具有前瞻性、多样化的产品应用设计作品，以设计推动研发并拓展更广泛的材料应用创新领域。
This competition aims at calling for the participation of talented designers and passionate amateurs domestically and worldwide. With the goal of collecting innovative ideas of young designers as well as forward thinking and diversified design works of products application, the competition aims at encouraging the research and development and extending a wider field for innovative materials application through the design. It also showcases Huafon Group’s brand concept, DNA and the characteristics of products.



华峰材料应用/Huafon’s Materials Application
—— 评委阵容Panel of Judges——







—— 设计需求Design Requirements——
1.本次竞赛分为三个类别：鞋类、服装类、综合类。其中，综合类包括但不限于个护、电器、穿戴设备、家居、玩具、箱包、交通、医疗、包装等。
2.设计一个/多个类别的单品或者一套产品组合，可跨类别设计。
3.材料不限，设计可结合华峰产品，考虑符合华峰产品的特质。
4.参赛者必须确保设计作品为原创作品，且在竞赛期间确保参赛者本人拥有版权。已参加其他工业设计竞赛获奖的作品不可参赛。
5. 设计可落地、可打样展示。
1. Entries must belong to one of the following categories: Footwear, Apparel and Comprehensive. The Comprehensive category includes but not limit to personal care, household appliances, smart wearable, home decoration, toys, luggage and bags, transport, medical, packaging, etc.
2. A single product or portfolio that belongs to either one category or several categories is allowed. A cross-category design is allowed.
3. There is no limitation on product materials. It can combine the design with Huafon’s products and present the characteristics of Huafon’s materials.
4. Entrants must ensure that your submission is original and you own the copyright during the competition. The submission of a design work awarded by other industrial competitions is prohibited.
5. The functionality and feasibility for production of the design shall be taken into account. The prototype can be produced.
—— 考核标准/Evaluation Criteria ——
1.符合华峰品牌文化和价值观。
- 企业愿景：成为国际一流的新材料合作伙伴。
- 企业使命：用新创享生活。
- 核心价值观：共同目标、共同创业、共同利益、共同发展。
- 品牌理念：创新、品质、绿色、共享。
2.创新应用材料，可结合华峰产品，充分展现华峰材料的特质。
3.考虑实用和美观，合理配色。符合材料应用市场需求。符合现代时尚生活方式。
4.考虑材料与工艺成本，设计作品本身具有可制造性，3强获奖作品将获得打样和线下展示机会。
5.考虑健康环保、可持续性要求。
1. It shall comply with Huafon’s brand culture and value.
- Vision: Become a leading global partner of new materials
- Mission: New materials, new life
- Core value: Common goal, Common business, Common benefit, Common development
- Brand concept: Innovation, quality, green and sharing
2. Innovative application of materials. It can combine the design with Huafon’s products and fully presents the characteristics of Huafon’s materials.
3. Practical, aesthetic and reasonable color matching. It shall meet the needs of the material application markets. It shall reveal a modern lifestyle and a contemporary fashion.
4. The design shall take the materials and process cost into consideration, and it should be capable of manufacturing. Top 3 is given the chance of prototype for work and exhibition offline.
5. Health, environmental protection and sustainability must be taken into consideration.
 —— 竞赛资料包/Competition Documents ——
1.华峰集团宣传片
2.华峰集团画册
3.华峰材料产品信息
1. Huafon Group Corporate Video
2. Huafon Group Brochure
3. Huafon’s Materials Products Information
—— 设计案例/Design Cases ——
 日本Asics跑鞋Metaride AMU by 隈研吾
Asics Running Shoes Metaride AMU by Kengo Kuma
Metaride AMU是建筑师隈研吾与日本跑鞋运动品牌Asics（亚瑟士）的联名款。设计围绕“降低动能资源”的环保理念，旨在以一种轻盈绿色的方式享受跑步。将日式传统竹制工艺yatara融入鞋面设计，将当下流行的袜套鞋与纳米纤维素制成的线条组合，栓口式绑带，鞋面巧妙地形成了品牌特色标志。鞋底分为两部分，黄褐色木制中底采用环保复合木材材料制作，搭配白色大底；鞋跟部分为减震胶质材料搭配欧斯莱泡棉与软木内底，确保专业运动鞋的缓冲能力。
The architect Kengo Kuma has collaborated with running shoes brand Asics to create a new Metaride AMU silhouette. With focus on the environmental protection concept “reducing energy consumption”, the design aims to provide a light and green running experience. Employing a traditional Japanese bamboo crafting technique called "yatara", the synthetic strips serve to hold the foot in place, and also form the Asics stripe graphic on the side. The underlying performance knit gives a sock-like feel, and a toggle lacing system secures things further. The dramatic all-white upper sits atop a tan midsole made from eco-friendly Flytefoam cellulose nanofiber, while a white outsole with gel insert at the heel provides traction and bounce.





Alo Yoga瑜伽裤
Alo Yoga Leggings
Alo Yoga（阿洛）瑜伽裤穿着贴身舒适，外观精美，具有抗微生物和超强吸湿排汗功能。Alo Yoga利用拼接、褶皱、印花等设计修饰腿部、臀部曲线，不仅美观，同时从视觉上拉长了腿的长度。经典款瑜伽裤的微压缩布料具有包覆支撑功能，采用四向延展高性能布料，快干且吸湿排汗，高腰设计完整包覆，拉长腿型。网纱瑜伽裤是一款热销单品，设计利用视觉修饰了肉肉的膝盖，若隐若现中为沉闷的纯色瑜伽裤增添了一抹性感。破洞瑜伽裤具有高街范，被欧美女星广泛用于街拍。
Alo Yoga leggings sculpt, lift, contour and smooth, with technically-advanced fabrics and stylish designs. It has 4-way stretch that moves with you, moisture-wicking technology that pulls sweat away from the body and antimicrobial properties that keep odor in check and bacteria at bay. The High-Waist Airbrush Legging has an on-trend rise and all the best assets of the classic version, like no side seams and a yogi-tested fit that lifts and sculpts. It is moisture-wicking and odar resistant. The Yoga Coast Legging is a best seller. It offers secure coverage with stirrup foot detail, smooth seams and contemporary mesh blocking at side of leg and knee area. It infuses a sort of sexy style into the pure color leggings. The Ripped Legging is loved by celebrities for the high street style. It is widely used by celebrity fans from Europe and America for making a street-style look pop.





Fendi的Peekaboo手袋by Zaha Hadid
Fendi Peekaboo Handbag by Zaha Hadid
Fendi的Peekaboo手袋由建筑师Zaha Hadid（扎哈·哈迪德）为品牌庆祝在伦敦邦德街新店开业设计。用层叠的油黑色皮革将 Peekaboo 手袋包裹起来，从侧面看起来就像是一本书，里面的包体用黑色马毛制成。此次手袋设计源于 Fendi的The Peekaboo Project慈善包袋项目。除了扎哈，品牌还邀请了 Adele、Gwyneth Paltrow、Cara Delevingne、Georgia-May Jagger 以及记者 Kate Adie 等十位杰出女性参与设计。这十款包袋通过慈善拍卖，所获款项全部捐给英国慈善机构 Kids Company 。
Architect Zaha Hadid has designed a leather bag for Fendi, part of a collection of creations by famous UK-based women to be auctioned for British children's charity Kids Company. Zaha Hadid’s version of the Fendi Peekaboo bag features overlapping layers of black leather. The layers wrap around the base of the bag and fold up to cover the two larger sides. The sheets are staggered to look like "pages of a book". The inside is lined with petrol-coloured leather, and black horse hair is used for the sides. Hadid's design is one of 10 iterations of the Peekaboo bag in the collection, created to coincide with the opening of Fendi's New Bond Street store in London. Other designs were created by artist Tracey Emin, actresses Gwyneth Paltrow and Naomie Harris, models Cara Delevingne, Jerry Hall and her daughter Georgia-May Jagger, fashion illustrator Tanya Ling, singer Adele and journalist Kate Adie.









Under Armour 运动口罩
Under Armour Sports Masks
Under Armour（安德玛）男女同款运动口罩，是一款可重复使用的防水性能面罩，旨在实现最大透气性，并具有三层模型，专为运动员设计，但不能防御病毒，主要用于运动场景。口罩的三层结构有助于保持其形状，可远离运动员的脸，为运动员提供额外的呼吸空间。抗水外层表面采用光滑的间隔织物；内衬层和挂耳是专门的UA Iso-Chill面料；中间层是一层开孔聚氨酯泡沫，作用是通风透气，同时能挡住水汽和汗液。口罩的鼻夹可调节，使其贴合鼻子不易滑落。
The Under Armour Sports Mask is made with high-performance UA materials, designed to be worn all day & when playing sports. It has a 3 layer system of spacer fabric, open-cell foam and UA Iso-Chill. Structured design sits up off the face & lips for added comfort & breathability. Water-resistant outer shell features smooth, breathable spacer fabric. Anti-microbial treatment on the inside layer to help keep mask fresh. Polyurethane open-cell foam lets air through but makes it hard for moisture & sweat to pass. UA Iso-Chill fabric on interior lining & ear loops feels cool to the touch for as long as you wear it. Fabric is soft & smooth for next to face comfort & moves moisture from your mouth to the insert layer. The soft, adjustable nose bridge is to secure it across the face.





Cork家具系列by Tom Dixon
Cork Furniture Collection by Tom Dixon
Cork家具系列是一个包括桌子、椅子、置物架的系统，由Tom Dixon品牌创意总监及宜家设计师Tom Dixon设计，为斯堪的纳维亚美学风格，采用环保的软木和聚氨酯树脂以93:7的比例作为材料，烧焦的家具具有深棕色色彩，圆润的轮廓设计突显了材料的光泽，对亲子家庭十分友好。有趣的是，当密度达到一个标准后，软木桌子在硬度上不比实木逊色，且肌理和质感比混凝土或玻璃更具温暖及柔和感，这一耐用、吸音、防火、防水的弹性材质更受酒店和餐厅的设计所青睐。
The Cork collection, designed by Tom Dixon, the creative director of Tom Dixon brand and the designer of IKEA, features a shelf, stool and three tables, with chubby, rounded silhouettes that designed to let the material shine. The material was mixed with a small amount of polyurethane resin to bind it at a ratio of 93 percent cork to seven percent resin. The material is charred, and the family-friendly furniture pieces are brown and steer clear of an overly Scandinavian aesthetic. It can be continually recycled, even with the resin. It is interesting that when the density meets a certain standard the cork table is the same hard as the wooden one, with warmer texture and softer quality than the concrete or glass. The material is sound absorbent, fireproof, water resistant and durable. It is popular for the design of hotels and restaurants.





Please Hold Up系列凳by Stefano Bassan 和Gianluca Sigismondi
Please Hold Up Chair by Stefano Bassan and Gianluca Sigismondi
这款系列凳的设计在结构和椅子中取得了很好的平衡，完全采用聚氨酯泡沫UP40作为材料，呈现出四边形的盒子形状。乍一看，你会以为是混凝土，然而它却非常的轻，十分有趣又很友好，将美学、形式、设计融为一体——柔软的几何图案、雕塑似的外观、耐久性。这款系列凳靠背高低不同，有的高，有的低，甚至有的没有靠背，更像是一个台凳，但均能作为凳子来使用。
Using a single material, polyurethane foam UP 40, the Please Hold Up Chair was created. It presented the correct proportions between a good structure and a chair. It comes in a boxy square shape and is very light. At first glance, it looks like it’s made of concrete, but it’s not. It appears to be fun and friendly. This furniture piece brings together aesthetics, form, and design. The uniqueness of the material allows the chair to show off soft geometries, a sculptural look, and durability. We see the Please Hold Up Chair in different styles and heights. There are chairs with a high backrest, while some have a low backrest. Others have nothing, so they appear to be more like stools. However, the chair can serve its purpose.





 Peugeot汽车内饰储物槽
Peugeot Car Accessories – Storage
Peugeot新款308汽车是3008SUV的迭代版，其创新的内饰储物槽为3D打印，采用热塑性聚氨酯弹性体（TPU）作为材料，具有橡胶一般的弹性和塑料一般的耐久性。这款定制的储物槽具有不同的功能，比如作为手机支架、太阳镜盒子、杯子支架等。设计的合作方还包括HP Inc.、Mäder、ERPRO、BASF。
An innovative storage has been created specifically for the new Peugeot 308, the updated version of 3008SUV. It is 3D printed using a brand new flexible polymer, Ultrasint thermoplastic polyurethane (TPU). It is a perfect material for impact absorbing parts that require high elasticity and for flexible mesh-like structures. This customized storage has varied functions, for example, a sunglasses holder, a can holder and a phone/cardholder. The design partners also include HP Inc., Mäder, ERPRO and BASF.





美的家用电器X巴斯夫
Midea X BASF
美的集团和巴斯夫共同探索巴斯夫先进材料和创新解决方案在美的电器上的应用。美的家用电器包括冰箱、空调、洗衣机、净水器、热水器等。巴斯夫创新解决方案包括：聚氨酯绝缘材料，将改善家用电器的能耗和预期寿命；FormaldpureTM过滤系统将有助于消除室内的甲醛污染，保持室内空气的清洁。这些家用电器均能满足终端消费者对于健康和生活质量的需求。
Midea Group collaborated with BASF to explore the application of advanced materials and innovative solutions in Midea’s household appliances. Midea’s electrical appliances portfolio includes refrigerators, air-conditioners, washing machines, water purifiers and water heaters, etc. BASF’s innovative solutions include polyurethane insulation materials that help improve the energy performance and life expectancy of household appliances, and Formaldpure™ filters that can reduce indoor formaldehyde pollution and keep indoor air healthy for homeowners. These household appliances can meet the needs of end users for leading the healthy and quality-filled lives.







—— 作品提交Entry Submission ——
1. 方案需整体呈现于不少于 3张 A2 纵向图纸上（上限5张），要求图纸清晰，标注可读（页边距10mm），包含：
-简短说明文字：不超过1200字，及详细标注材料工艺；
-报名编号：位于图纸右上角，字体Arial，字号20；
-图纸需包含立面图、轴测图、效果图、细部图、模型图或爆炸图等。
2. 提交格式统一为JPG，每张图纸大小不超过10M；
3. 参赛方案自行命名，命名尽量简洁，请按照“报名号-方案名称-01/02/03”格式命名文件；
4. 作品提交语言：中英双语或英语；
5. 所有图纸和文字说明在线提交；
6. 封面：作品需上传封面，封面为作品的主视觉，尺寸为1045*654，72dpi，2MB以内.
7. 所有图纸和文字说明中，请勿透露参赛者身份信息（如姓名、学校/机构名称等），如有违反，将取消参赛资格。
1. The design proposal should be presented on no less than 3 sheets of A2 vertical drawings (a maximum of 5), which should be clear and readable (with a margin of 10mm), including:
- Short description: No more than 1,200 words, with details about the materials and technical processes used;
- Registration number: Located on the upper right corner of the drawing and set in 20 point Arial font.
- Drawings should include elevation, axonometric, renderings, detail drawing, model drawing or exploded views.
2. Drawings can be submitted in JPG format (no larger than 10MB for each sheet).
3. The proposal’s title shall be as simple as possible. File name should be saved in the following format: Registration No. - Proposal Title – 01/02/03
4. The submitted proposal shall be in English or bilingual (English and Chinese).
5. All drawings and text are submitted online.
6. The cover, which is the key visual image of your design work, must be submitted online and uploaded as 1045×654 pixel, 72 dpi, less than 2MB.
7. All drawings and descriptive text must not disclose any of the Entrant’s identity information (such as Name, School Name/ Organization Name). Any violation of this policy will result in the Entrant’s disqualification.
作品提交示意
Work Submission Reference
草图/构造/细节/分析/模型/华峰产品应用标注
Sketches, Diagrams, structural analysis, structural details and models, notes on application of Huafon’s products 







作品截止提交时间：2022年07月25日23:59（GMT+8）
Deadline for entry submission: July 25, 2022 23:59 (GMT + 8)
所有内容最终以官网为准
All contents are subject to designverse official website
—— 参赛者要求/Eligibility ——
1.任何设计、艺术相关学科背景的从业人员、学生、爱好者均可免费参加，不限国籍和年龄。
2.参赛者可以是个人或者团队，团队参赛每组不超过5人。
3.每个参赛编号提交作品数不限。
4.团队所有成员均需预先在 designverse 设计宇宙官网注册，再由组长邀请完成组队，常见问题请关注官网 Q&A。
1. The Competition is open to professionals, students and amateurs with a background in design and art for free. There is no limit on nationality and age.
2. Entrants may participate as individuals or in groups. However, each group shall not exceed 5 persons.
3. There is no limit on the quantity of entries submitted by each registration number.
4. All team members must register on the designverse’s official website in advance, and then be invited by the team leader to complete the team formation. For frequently asked questions, please browse the Q&A section on the official website.
—— 时间表/Timeline ——
2022年05月13日    报名启动
2022年07月25日    报名截止
2022年07月25日    提交作品截止
2022年07月29日    入围名单公布
2022年08月02日    Top 30 公布及大众投票
2022年08月08日    Top 3公布
2022年08月25日    冠军公布&颁奖典礼暨论坛（暂定）
以上时间表仅供参考，具体时间以designverse官网发布为准。
2022.5.13      Call for entries 
2022.7.25      Registration deadline 
2022.7.25      Submission deadline 
2022.7.29      Release of shortlisted winners 
2022.08.02     Release of Top 30 & Public Voting
2022.08.08     Release of Top 3
2022.08.25       Release of the Champion & Award Ceremony Forum (TBC)
The timeline is just for reference only, the specific time is subject to designverse official website.
 —— 奖项设置/Awards ——
★鞋类★
金奖奖金（1名）：人民币30,000元（税前）；作品打样；获奖证书
银奖奖金（2名）：人民币15,000元（税前）；作品打样；获奖证书
铜奖奖金（3名）：人民币5,000元（税前）；作品打样；获奖证书
★ Footwear Category ★
Gold Award (1 winner): A prize of RMB 30,000 (pre-tax) + Prototype for Work + Certificate of Honour
Silver Award (2 winner): A prize of RMB 15,000 (pre-tax) + Prototype for Work + Certificate of Honour
Bronze Award (3 winner): A prize of RMB 5,000 (pre-tax) + Prototype for Work + Certificate of Honour
★服装类★
金奖奖金（1名）：人民币30,000元（税前）；作品打样；获奖证书
银奖奖金（2名）：人民币10,000元（税前）；作品打样；获奖证书
铜奖奖金（3名）：人民币5,000元（税前）；作品打样；获奖证书
 ★ Apparel Category ★
Gold Award (1 winner): A prize of RMB 30,000 (pre-tax) + Prototype for Work + Certificate of Honour
Silver Award (2 winner): A prize of RMB 10,000 (pre-tax) + Prototype for Work + Certificate of Honour
Bronze Award (3 winner): A prize of RMB 5,000 (pre-tax) + Prototype for Work + Certificate of Honour
★综合类★
金奖奖金（1名）：人民币30,000元（税前）；作品打样；获奖证书
银奖奖金（2名）：人民币10,000元（税前）；作品打样；获奖证书
铜奖奖金（3名）：人民币5,000元（税前）；作品打样；获奖证书
★ Comprehensive Category ★
Gold Award (1 winner): A prize of RMB 30,000 (pre-tax) + Prototype for Work + Certificate of Honour
Silver Award (2 winner): A prize of RMB 10,000 (pre-tax) + Prototype for Work + Certificate of Honour
Bronze Award (3 winner): A prize of RMB 5,000 (pre-tax) + Prototype for Work + Certificate of Honour
★TOP30（12名）：获奖证书。
★ 入围（数名）：入围证书。
Top 30 (12 winners): Certificate of Top 30 HonourShortlist: Honourable Shortlist Certificate
—— 报名方式/Registration ——
1.登录官网 www.designverse.com.cn 或【阅读原文】即可报名。
2.欢迎关注微信公众号：designverse设计宇宙; 官方微博：@YoungBirdPlan 获得竞赛最新资讯。
3.如有任何疑问，可以添加个人微信号：youngbirdplan 或进入官方网站进行咨询。
1.Please register by logging into our official website: www.designverse.com.cn or click 【阅读原文】on our Wechat account.
2.For the latest information about this Competition, please follow our official WeChat account: designverse设计宇宙 or our official Weibo account: @YoungBirdPlan;
3. You can directly contact the Competition team by adding YoungBirdPlan as one of your Wechat friends, or you can enter our official website to submit questions. We remain at your service here for any further questions you may have. 
—— 主办方/Organizers ——
华峰集团
华峰集团创立于1991年，总部位于中国浙江省温州市。集团现在国内6个省市及“一带一路”沿线多个国家建有产业基地与销售公司，下辖50余家全资或控股公司，拥有员工16000余名，是全球聚氨酯制品材料主要产销企业。产业涉足“聚氨酯、聚酰胺、铝箔材料、可降解塑料”四大先进制造和“智能家居、数字经济、LNG”三大战新产业以及物流、金融、贸易等服务领域。
华峰集团建有1个国家级企业技术中心、1个国家级博士后工作站、3个省级企业研究院；拥有3家上市公司（“华峰化学”、“华峰超纤”和“华峰铝业”），13家国家高新技术企业，6家公司被认定为“全国制造业单项冠军示范企业”“全国制造业单项冠军产品”，所有系列产品均为国家/行业标准的起草制定单位。华峰集团于2018年首次跻身“中国企业500强”，连续多年位列“中国大企业集团竞争力500强”“中国制造业企业500强”“中国民营企业500强”“中国石油和化学工业百强”“浙江省百强企业”。
华峰集团秉承“共同目标，共同创业，共同利益，共同发展”的核心理念，遵循“做强主业、适度多元、创新驱动、产融结合”的战略定位，坚持“技术、机制、管理、文化”四大创新，致力于产业产品向价值链高端发展，努力打造成为国际一流的新材料合作伙伴及有品牌影响力的大型企业集团。
Huafon Group, headquartered in Wenzhou, Zhejiang, China. As major PU products manufacturer and seller, we now have industrial centers and marketing companies in 6 domestic regions and participating countries of the BRI, over 50 wholly-owned or controlling companies, and employ 16,000 people. We carry out activities in advanced manufacturing fields of “polyurethane, polyamide, aluminum foil materials, degradable plastics”, emerging fields of “smart home, digital economy and LNG”, logistics, finance, trade and other areas.
We have a national enterprise technology center, a national postdoctoral workstation, 3 provincial enterprise research institutes, 3 listed companies (Huafon Chemical, Huafon Microfliber and Huafon Aluminum), and 13 national high-tech enterprises. 6 of our companies have been awarded titles of “National Individual Champion Demonstration Enterprise in Manufacturing” and “National Individual Champion Product in Manufacturing”, and producers of all series products have been serving as drafters of national and industrial standards. We were listed as a “Top Chinese 500” company for the first time in 2018 and we also have been ranked among “China 500 Most Competitive Large Enterprise Groups”, “Top 500 Chinese Manufacturers”, “Top 500 Chinese Private Enterprises”, “Top 100 Chinese Enterprises in Petrochemical Industry”, and "Top 100 Enterprises in Zhejiang” several years in a row.
We strive to move our products towards the high end of value chain and establish ourselves as a leading global partner of new materials and a large enterprise group with powerful brands by working with stakeholders on common goal, business, benefit and development, growing the core, diversifying business properly, and fusing industry with finance, and spurring innovation in terms of technology, mechanism, management and culture.
Young Bird Plan嫩鸟计划
由创始人葉春曦女士发起成立于2013年，是一家面向全球创意和设计人才的高品质竞赛平台。以目标建造、名师辅导、跨界评委为三大DNA，并迅速地在全球城市设计、建筑设计、景观设计、室内设计、产品设计、标识设计、时尚设计等各大设计领域内获得了高度关注。
不断对接政界、商界、学界的多角度需求，积极缝合设计师、制造商、开发商、城市运营商、使用者之间的断层，致力于设计和创新，让世界各地的创意人才参与到创造过程中，有机会参与和推动大量关注于城市空间与生活美学的竞赛设计项目与产品的完美实现，为中国的城市化发展和各品牌的产品迭代提供高质量的解决方案并做出贡献，致力于为青年设计力量的崛起创造一切可能，在业界拥有无可替代的影响力。
Founded in 2013 by Isa Ye, Young Bird Plan, is an international competition platform for global design talents. With three key elements – fabrication, mentor guidance and an interdisciplinary jury – it is fast becoming a leading voice in global design fields like urban design, architecture design, landscape design, interior design, product design, logo design and fashion design. In the past five years, it has attracted participants from 1,045 top design institutions and 4,257 top design agencies domestically and worldwide, covering 310 cities in 75 countries.
The platform constantly connects and meets various demands from political, business, and academic circles and actively fills supply and demand gaps among designers, manufacturers, developers, urban operators and users. We are committed to design and innovation, and offering opportunities for creative minds around the world to participate in the creation process, so as to propel the implementation of design projects and products focusing on urban spaces and life aesthetics. Young Bird Plan is devoted to pushing urban development and offering high-quality solutions to product updates. As one of the most influential design competition platforms around the world, and based on approximately 30 competitions held in the past 9 years, we make every effort to create opportunities for young designers. 
——版权声明Copyright Disclaimer——
依照国家有关法律法规，凡主动参与本次征集活动的所有参赛者，均视为已经对所提交的作品版权归属作如下不可撤销声明：
■ 原创声明：参与作品必须是参赛者个人/团队原创作品，不能侵犯任何第三方个人和单位的任何专利权、著作权、商标权及其他合法知识产权。一旦查实非原创作品，主办单位有权立即取消其参与、入围与资助资格，收回资助资金物资及保留追究法律责任的权利，如主办单位因此被起诉或产生其他损失的，主办单位有权要求该参赛者进行全额赔偿，主办单位已先行赔付的，有权向参赛者追偿所有直接损失及间接损失(包括且不限于律师费、诉讼费、保全费、鉴定费、公证费等)。
■ 同意声明：本次大赛采用线上评选的方式，参赛者上传作品即表示同意授权主办单位为举办大赛目的向所有人署名或隐名的形式展示作品，同意大赛确定的评选方式。参赛者提交作品之前，已仔细阅读所有条款，充分理解并表示同意，本次大赛的评委会对所有获奖作品的评选结果拥有最终裁定权。
秉承公平、公正、公开的原则，竞赛工作组将邀请专业领域人士组成评审团，对竞赛进行方案评选工作。如有作品纠纷问题可联系竞赛工作组进行举报，并提供相应的证据作为佐证(如抄袭作品的相关文件)，一经查实将取消参赛或获奖资格。
参赛者在任何情况下都不得联系或尝试联系评审团成员，如经发现，将取消参赛资格。
参赛者提交作品，即表示参赛者同意竞赛组织方有权以独占的方式优先有偿获得作品知识产权的权力。
在竞赛结果发布之前，参赛者须对其设计作品保密。直到华峰HUAFON—2022材料应用创新设计大奖获奖者正式公布。如有违反，将取消参赛资格。
其他更具体的官方规则将发布在 designverse 竞赛规则中请仔细阅读。
In accordance with applicable laws and regulations, by participating in this competition, each Entrant irrevocably agrees to abide by the below statements about the copyrights for all submissions.
■ Statement of Originality
All submissions must be original, and each Entrant shall ensure that his/her entry does not infringe any third party’s rights, including patents, copyrights, trademarks, and so on. Otherwise, the Entrant will be disqualified from the competition, and the organizer will withdraw all the sponsorship money and materials and reserve the right to investigate and affix legal liability of infringement. All damages and losses arising therefrom shall be borne by the Entrant; and all the direct and indirect damages (including but not limited to attorney fees, legal fees, costs of preservation, appraisal costs, notarial fees, and so on) suffered by the organizer shall be compensated by the Entrant.
■ Statement of Consent
By submitting an entry, each Entrant agrees to authorize the organizer to publicly display the work in the form of credited or hidden names to everyone for the purpose of holding the competition, and accepts the online selection process. And before uploading a submission, each Entrant must confirm that he/she has read and fully understands all of the clauses, and accepts them. The judging panel reserves the right to make a final decision on entry assessment and award list.
According to the principles of fairness, impartiality and openness, the Competition Commission will invite professionals of each field to form the Jury and work on the appraisal of entry. If there is any dispute on entry, please contact and report to the Competition Commission with corresponding proof (such as related files of the plagiarized work). If the plagiarism is verified and confirmed after investigation, it means automatic disqualification either on participating in the Competition or on winning an award.
*In any circumstance, the Entrant shall not contact or try to contact any member of the Jury. Any form of violation against this rule means automatic disqualification.
The submission of work by the Entrant refers to the Entrant agree the organizer of the Competition to have the sole right of priority on obtaining the intellectual property of the entry work based on purchasing.
Before the final release of the Competition’s result, the confidentiality of the entry work shall be protected by the Entrant till the Champion of HUAFON-2022 Material Application Innovation Design Award is formally announced. Any form of violation against this rule means automatic disqualification.
“华峰HUAFON”—2022材料应用创新设计大奖全球发布

奖项设置：0

截稿时间：2022-07-25

更新时间：2021-03-07 17:55:33

发布时间：24小时内

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